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Heard it on the grapevine

Heard it on the grapevine

作者:蒲猊葜  时间:2019-03-07 14:12:00  人气:

By Barry Fox SWITCHBOARD operators at radio stations are driven mad by listeners desperate to find out the name of some song they heard on the radio. Callers often don’t know the lyrics or melody, when it was played or who sang it. To the rescue comes Presslaff Interactive of Torrance, California, which has developed a system that makes it easy for listeners to track down a song on the Internet and even order the CD. Presslaff had already developed a telephone system that allowed callers to hear the titles of music played at given times over the past two days. But its new Net system, called Click2Hear, is much easier for radio stations to run and for listeners to use. Stations have to produce a log of music played, so they can work out the “needle time” copyright payments owed to record companies. Stations using the system send the log file to Presslaff, which combines it with short clips of the songs. All the information, including links to online music shops, is then posted on the station’s website, which also carries links to sites where the CDs can be bought. Listeners can scroll through a list of titles, find out exactly what was transmitted when and even click on an entry to hear what the song sounds like. The website of Arrow 93FM of Los Angeles, one of ten stations on the West Coast that are testing the system,